Olé Cocktail Co. is a Canadian-made, Vancouver-based canned beverage brand known for its premium tequila-based cocktails.
To promote their classic citrus-based flavours across British Columbia, the brand approached me with the need to create a half page advertisement for the summer issue of Taste Magazine - a free consumer lifestyle and food-and-drink publication produced quarterly by BCLIQUOR. I was tasked with developing the design, direction and copy for the ad, aiming to stimulate the tastebuds of thirsty viewers in the province's warmest months.
The result merges the brand's most recognizable element - the Olé can, with a witty headline CTA. A playful take on Olé's minimalistic brand visuals, the graphic proceeded to be published across liquor stores throughout British Columbia.
