Looka creates brand design tools for entrepreneurs and small businesses, and its content needed to feel just as distinctive as the brands it helps create. I developed visuals for Looka’s blog and social channels that brought personality and consistency to its content ecosystem.
The work evolved Looka’s brand language through strong visual hooks: unexpected colour combinations, grid-breaking compositions and scroll-halting boldness. A toolkit of visual elements that could shift with the subject matter while remaining cohesive to the Looka brand.
Some of the visuals went on to rank among top Google and Pinterest image results for searches including “personal branding” and “graphic design trends.”
