West Coast Kinetics is a Vancouver-based kinesiology and personal training studio.
Their team approached me to create a complete brand identity to rival competitors upon launching. The concept needed to appeal to a wide variety of clientele; some seeking professional physio treatment and others - a welcoming neighbourhood gym to frequent.
The created identity draws on the fluid rhythms of the Pacific Ocean as a visual metaphor for human movement. The organic line work and bold colouring strikes curiosity and gives a welcoming first impression to the sensitive clientele.
The result is a system that feels contemporary and upscale yet approachable—inviting clients into a space where fitness is not only transformative, but also dynamic, fun, and distinctly West Coast.
