B2BeeMatch is a global online business-to-business networking platform. The B2BeeMatch brand offers advice and guidance to small business owners through their website ‘Knowledge Hub’ and podcast, ‘It’s a Small Business World’.
Seeking a human element to the brand’s existing identity, their team approached me to develop a set of custom visuals to support their ‘What kind of entrepreneur are you?’ Knowledge Hub campaign.
Inspired by the brand’s playful, conversational copywriting tone, I developed a set of whimsical character illustrations that encapsulated the personalities of each type of entrepreneur using visual symbolism. The B2Bee characters eventually became part of the brand’s visuals, supporting general website content and carrying through to printed branding materials.
