Horizon Consulting was a brand created for a project that showcased the possibilities of an AI-powered logo in the real world. The goal was to build out the logo into a full scale, human-designed branding set.
The Horizon brand's aim was to assist entrepreneurs with driving marketing strategies that brought new opportunities to the 'horizon'.
The brand identity crafts a deeply approachable visual system that feels non-intimidating with calming blues, hand-drawn line-work, and smiling stock imagery. It is easily transferrable onto all print and digital platforms with a striking colour palette and elements that combine professionalism with the human experience.
