Oklahoma was a retail staple for eclectic and rare gifts located in Manchester, England, for 29 years.
The team approached me with an idea to redesign the 'Oklahoma tote bag', a popular shoulder accessory throughout the UK, as part of a brand refresh.
The redesign celebrated the brand's unique retail narrative through story-telling. Elements of Manchester's influential cultural history were subtly set amongst literal representations of the brand's offerings and shopfront.
The result created a cherished piece of the Oklahoma story and it's influence on the people and culture of Manchester.
The Haçienda was a historic Manchester-based nightclub that closed the year Oklahoma opened it's doors. It's iconic stripes were included to pay homage to the club's monumental impact on fostering creativity and culture in the city. It's existence created space for a unique retail space like Oklahoma to thrive.
The Manchester bee is the city's most iconic symbol, representing a city built on workers during the boom of the industrial revolution.
An ode to the whimsical, ever-changing window displays were included by showcasing the building's 1800's architecture on the bag.
