Oklahoma Gift Shop is located in the vibrant Northern Quarter district of Manchester, United Kingdom.
For the past 23 years it has been a staple for eclectic homewares, colourful gifts and hard-to-come-by oddities by the best independent makers and brands from around the world.
The 'Oklahoma tote bag' is a popular shoulder accessory throughout Manchester, the UK and across the globe. Redesigning the face of the bag for the fourth time in Oklahoma history was part of a company-wide rebrand. Featuring a new logo and design style redeveloped from past branding ventures, the mission of the design was to capture the eye of Oklahoma's colourful market of customers - both in Manchester and worldwide - with an abstract new look.
Designs and photography property of Oklahoma + www.okla.co.uk.
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/e1977015-12e5-4d16-a67f-1cd7844883ac_rw_1920.png?h=99244079d1e6a4085ceb5d5d286e1636)
Inspired by line work of the 1980's 'Memphis Group' design movement, elements of Manchester's influential cultural history were subtly set amongst literal representations of the brand's offerings and shopfront.
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/2f9c3dba-f596-48d2-a1ab-b3adf3cd3d93_rw_1920.png?h=6230c73afea285e89109f414d78746bb)
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/94e9c8c6-4f46-44ae-933f-b66a9688d831_rw_1920.png?h=9f7fe14becf228b32a6b0049314dbe8c)
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/1f2b1964-74a0-4547-a9e8-9e3d87ede98c_rw_1920.png?h=2a943a148c5593f1b6b62c8a6dfc2c13)
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/587d05f1-06fa-43fe-bd0d-f2d184600526_rw_1920.png?h=f4ef9143a2eafe76532fc648cee546e2)
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/3f8c30fa-b1d5-406c-9997-af00986b2c1e_rw_1920.png?h=107d4ff4c9793486d47d315be0c88ec1)
![](https://cdn.myportfolio.com/4739a664af37eda4ae82420a0f87fc98/6b5bf5ec-c09e-4d21-b28a-830ef5adb139_rw_1920.png?h=79f93fc105f2638fe5a13bfe8ce959b5)